OnCampus Brands, dedicated to connecting college campuses with brands that enhance students’ lives and improve retail operations, has partnered with Fresh Twist by Pretzelmaker® to spur their development on college campuses around the country. Fueling this development is a first-of-its-kind construction incentive program that Fresh Twist will use to sponsor interested universities or contract operators that want to place a Fresh Twist by Pretzelmaker® on their campus.
“A campus partnership with Fresh Twist is a natural fit for accommodating students with busy schedules. They are constantly snacking on the go,” said Jim Gregory, founder of OnCampus Brands. “As the original creators of Pretzel Bites and Pretzel Dogs, Pretzelmaker® is a proven leader in fast casual. Fresh Twist carries on that tradition, with all-new breakfast and late-night menu options.”
Fresh Twist provides an ideal, small-footprint concept by operating in as little as 250 square feet, and scalable to fit the needs of most non-traditional venues. Furthermore, their construction incentive program can help offset considerable build out costs for universities. From its simplified operation to its value pricing and competitive food costs, the entire Fresh Twist business model was designed for operational success in non-traditional retail spaces. The concept features minimal equipment, and a strong brand identity in Global Franchise Group—the management company behind Pretzelmaker® and other recognizable franchise concepts such as Great American Cookies, Marble Slab Creamery®, Hot Dog on a Stick® and Round Table Pizza®.
“Fresh Twist by Pretzelmaker® demonstrates just how versatile our best-in-class pretzel dough can be,” said Allison Lauenstein, executive vice president of Pretzelmaker. “We know customers are snacking more and are always looking for a portable way to grab a meal on the go. In fact, soft pretzels were named the second most popular dish of 2017 by GrubHub with a 221 percent rise in popularity. Fresh Twist was designed with that in mind. The concept is ideal for universities.”
Furthering its menu differentiation, Fresh Twist will also provide breakfast sandwiches on pretzel buns, Cinnamon Toast Pretzel Sticks, Pretzel Flatbread Pizzas and Pepperoni Pretzel Rolls in addition to its traditional pretzel menu and all-natural beverages. By providing a unique pretzel-centric menu that uses only the highest quality ingredients while cutting across all three-day parts, Fresh Twist by Pretzelmaker® will provide college foodservice directors and contract operators the ability to scale the business quickly while fulfilling the market’s potential.
“The Fresh Twist team is taking all the right steps to expand in the campus channel,” added Gregory. “The menu is dialed in, the product is delicious, the operation is proven and the construction incentive provides an amazing opportunity for operators who get onboard.”
About OnCampus Brands
OnCampus Brands (OCB) is dedicated to enhancing students’ lives by improving campus retail operations and choices. With more than 25 years of experience in non-traditional retail design and operations, OCB has the resources and connectivity to bring the right retail brands onto college campuses. OnCampus Brands takes a data-centric and relationship-based approach to on-campus retail development—maintaining an extensive, proprietary database of on-campus retail outlets in the United States.
About Global Franchise Group, LLC
Global Franchise Group, LLC is a strategic brand management company with a mission of championing franchise brands and the people who build them. The company owns a portfolio of franchise brands that includes five primary quick service restaurant (QSR) franchise concepts: Great American Cookies®, Hot Dog on a Stick®, Marble Slab Creamery®, MaggieMoo’s Ice Cream & Treatery®, Pretzelmaker® and Round Table Pizza®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is a portfolio company of Levine Leichtman Capital Partners, an independent investment firm, with approximately $9 billion of capital under management and substantial franchise management experience.
Since 1991, Pretzelmaker® has specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzelmaker® brand now also includes Pretzel Time®. Pretzelmaker® is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam, Saudi Arabia and Mexico.