Job One is gaining acceptance of your brand by key decision-makers in the higher education channel. Making it into their “circle of acceptance” usually involves a licensing agreement – one that is general enough to fit the needs of all parties but flexible enough to be deployed within a few days when an on-campus opportunity presents itself. Licensing agreements with major operating companies tend to be significantly less complex than UFAs, but the approval process tends to involve multiple layers on the corporate licensee side.
OnCampus Brands has directly negotiated agreements – start to finish – with the three major on-campus management companies: Aramark, Compass (Chartwells) and Sodexo. We have also completed licensing agreements with Delaware North and HMSHost, two more of the world’s top six contract operating companies. We respect the fact that licensing negotiations are the “first date” in any successful, long-term partnership. Whether you want us in an advisory role or working hands-on with your legal resources, we can help you move through this process in an efficient, mutually beneficial manner.